02184oam 2200325z- 450 991034669750332120200615154224.0(CKB)4920000000094719(EXLCZ)99492000000009471920200329d2019 uy 0engThe family firm monarchy, mass media and the British public, 1932-53 /Edward OwensLondon University of London Press20191-909646-94-6 1-909646-95-4 The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity.This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media image. It argues that the monarchy’s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household’s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII.The family firm :monarchy, mass media and the British public, 1932-1953Family FirmMonarchyPublic relationsMonarchyGreat BritainPublic opinionHistory20th centuryPublic relations and politicsGreat BritainPolitics and government1936-1945MonarchyPublic relations.MonarchyPublic opinionHistoryPublic relations and politics.Owens Edward1269553BOOK9910346697503321The family firm2988742UNINA