02625nam 22004935 450 991034597720332120230718191134.010.1515/9783110625660(CKB)4920000000094018(DE-B1597)502094(OCoLC)1105803687(DE-B1597)9783110625660(oapen)https://directory.doabooks.org/handle/20.500.12854/42427(EXLCZ)99492000000009401820210225h20182018 fg engur||#||||||||txtrdacontentcrdamediacrrdacarrierBrand Postcolonial 'Third World' Texts and the Global /Pramod K. NayarDe Gruyter2019Warsaw ;Berlin :De Gruyter Open Poland,[2021]©20181 online resource (150 p.)3-11-062566-0 Frontmatter --Contents --Acknowledgements --1 Introduction: The Postcolonial in/as the Global --2 The Postcolonial Exotic: The Cult of Authenticity --3 Re-Orientalism: The Indigene and the Subaltern --4 Thirdworldism: The Transnational Literary-Ethnic Chic --5 Postcolonial Texts: Towards a New Humanism --6 Conclusion --Bibliography --IndexThe postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption.Languages and literature of Eastern Asia, Africa, OceaniaPostcolonialism in literaturePostcolonialismLITERARY COLLECTIONS / GeneralbisacshPostcolonial, globalization, literature.Languages and literature of Eastern Asia, Africa, Oceania.Postcolonialism in literature.Postcolonialism.LITERARY COLLECTIONS / General.Nayar Pramod K.authttp://id.loc.gov/vocabulary/relators/aut627133DE-B1597DE-B1597BOOK9910345977203321Brand Postcolonial2838134UNINA