03285oam 22006013u 450 991034084440332120241107101253.09780815377436(hardback)0815377436(hardback)9780815377443(paperback)0815377444(paperback)(CKB)4100000009277029(OAPEN)1005813(ScCtBLL)5f4b5109-5437-431e-9ec7-e1a936ab7399(MiAaPQ)EBC7244789(Au-PeEL)EBL7244789(ODN)ODN0004574859(EXLCZ)99410000000927702920190408d2019 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierWellness in whiteness biomedicalization and the promotion of whiteness and youth among women /Amina Mire2019Abingdon, Oxon. ;New York, NY :Routledge, Taylor & Francis Group,2020.©20201 online resoource (110 pages) digital file(s)Routledge research in gender and society ;78Includes bibliographical references and index.Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index.This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.Routledge research in gender and society ;78.Body imageBody image in womenBeauty, personalBlack peopleRace identityWhite peopleRace identitySkinBleachingPsychological aspectsBody image.Body image in women.Beauty, personal.Black peopleRace identity.White peopleRace identity.SkinBleachingPsychological aspects.155.333SOC000000SOC026000SOC032000bisacshMire Amina925008UkMaJRU9910340844403321Wellness in whiteness2076139UNINA