01300nas 2200397-a 450 991034028640332120240413030609.0(CKB)991042751252098(CONSER)sn-93004100-(EXLCZ)9999104275125209819930804b19911999 --- aengtxtrdacontentcrdamediacrrdacarrierThe Journal of marketing managementFayetteville, AR Midwest Marketing Association©1991-1 online resourceRefereed/Peer-reviewedPrint version: Journal of marketing management (Fayetteville, Ark.) 1071-1988 (DLC)sn 93004100 (OCoLC)28567569 JMMJOURNAL OF MARKETING MANAGEMENTJ. market. manag.MarketingManagementPeriodicalsMarketingManagementfast(OCoLC)fst01010209Periodicals.fastPeriodicals.lcgftMarketingManagementMarketingManagement.658Midwest Marketing Association (U.S.)JOURNAL9910340286403321exl_impl conversionThe Journal of marketing management2560409UNINA