03211nam 22005535 450 991033780180332120251116212346.03-030-13823-210.1007/978-3-030-13823-3(CKB)4100000008103857(MiAaPQ)EBC5771182(DE-He213)978-3-030-13823-3(PPN)236523597(EXLCZ)99410000000810385720190503d2019 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierToolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /by Ralf T. Kreutzer1st ed. 2019.Cham :Springer International Publishing :Imprint: Springer,2019.1 online resource (269 pages) illustrationsManagement for Professionals,2192-80963-030-13822-4 Includes bibliographical references and index.Presentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.Management for Professionals,2192-8096MarketingStatisticsLeadershipMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Statistics for Business, Management, Economics, Finance, Insurancehttps://scigraph.springernature.com/ontologies/product-market-codes/S17010Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Marketing.Statistics.Leadership.Marketing.Statistics for Business, Management, Economics, Finance, Insurance.Business Strategy/Leadership.658.802658.8Kreutzer Ralfauthttp://id.loc.gov/vocabulary/relators/aut1253475BOOK9910337801803321Toolbox for Marketing and Management4482597UNINA