01483oam 2200421zu 450 991016471830332120210807002145.00-8031-5583-2(CKB)3170000000044919(SSID)ssj0001489874(PQKBManifestationID)11878140(PQKBTitleCode)TC0001489874(PQKBWorkID)11479916(PQKB)10005768(NjHacI)993170000000044919(EXLCZ)99317000000004491920160829d1974 uy engur|||||||||||txtccrFracture Toughness and Slow-Stable Cracking[Place of publication not identified]American Society for Testing & Materials19741 online resource (311 pages) illustrationsBibliographic Level Mode of Issuance: Monograph0-8031-0367-0 Includes bibliographical references.Part one of the 1973 National Fracture Conference contains 18 papers dealing both with classic and novel methods. A significant contribution to the engineers and metallurgists.Fracture mechanicsCongressesFracture mechanics620.1Paris P. C(Paul Croce)1930-867530PQKBBOOK9910164718303321Fracture Toughness and Slow-Stable Cracking2138351UNINA02892nam 22005775 450 991033779740332120230810164440.09783030155650303015565X10.1007/978-3-030-15565-0(CKB)4100000008103781(MiAaPQ)EBC5771106(DE-He213)978-3-030-15565-0(PPN)236525042(Perlego)3493759(EXLCZ)99410000000810378120190503d2019 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierFinancial Dimensions of Marketing Decisions /by David W. Stewart1st ed. 2019.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2019.1 online resource (257 pages)Palgrave Studies in Marketing, Organizations and Society,2661-86219783030155643 3030155641 1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.Palgrave Studies in Marketing, Organizations and Society,2661-8621MarketingIndustrial organizationBusiness enterprisesFinanceMarketingOrganizationCorporate FinanceMarketing.Industrial organization.Business enterprisesFinance.Marketing.Organization.Corporate Finance.658.8658.802Stewart David Wauthttp://id.loc.gov/vocabulary/relators/aut127571BOOK9910337797403321Financial Dimensions of Marketing Decisions2177719UNINA