03600nam 22007215 450 991033778680332120230810163837.03-030-06246-510.1007/978-3-030-06246-0(CKB)4100000007656514(DE-He213)978-3-030-06246-0(MiAaPQ)EBC5716828(PPN)235005177(EXLCZ)99410000000765651420190219d2019 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierAugmented Reality and Virtual Reality The Power of AR and VR for Business /edited by M. Claudia tom Dieck, Timothy Jung1st ed. 2019.Cham :Springer International Publishing :Imprint: Springer,2019.1 online resource (XI, 335 p.) Progress in IS,2196-87133-030-06245-7 Part I: AR & VR and the Retail Experience -- Part II: AR & VR Experience Design -- Part III: AR & VR in Tourism -- Part IV: AR & VR in Education -- Part V: AR & VR Applications and Immersive Designs -- Part VI: AR & VR Medical Applications -- Part VII: VR and Media.This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.Progress in IS,2196-8713Business information servicesComputer networksTourismManagementSocial sciencesData processingDigital humanitiesElectronic data processingManagementIT in BusinessComputer Communication NetworksTourism ManagementComputer Application in Social and Behavioral SciencesDigital HumanitiesIT OperationsBusiness information services.Computer networks.Tourism.Management.Social sciencesData processing.Digital humanities.Electronic data processingManagement.IT in Business.Computer Communication Networks.Tourism Management.Computer Application in Social and Behavioral Sciences.Digital Humanities.IT Operations.650658.05tom Dieck M. Claudiaedthttp://id.loc.gov/vocabulary/relators/edtJung Timothyedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910337786803321Augmented Reality and Virtual Reality2143206UNINA