02702oam 2200541 450 991033778610332120210104144342.03-030-04843-810.1007/978-3-030-04843-3(OCoLC)1086610338(MiFhGG)GVRL59ON(EXLCZ)99410000000765653220190109h20192019 uy 0engurun|---uuuuatxtrdacontentcrdamediacrrdacarrierCase studies on social marketing a global perspective /M. Mercedes Galan-Ladero, Helena M. Alves, editors1st ed. 2019.New York, New York :Springer Berlin Heidelberg,[2019]�20191 online resource (xiii, 252 pages) illustrations (chiefly color), chartsManagement for Professionals,2192-80963-030-04842-X Includes bibliographical references.Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security. .Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. .Management for Professionals,2192-8096Social marketingMarketingNonprofit organizationsEntrepreneurshipSocial responsibility of businessSocial marketing.Marketing.Nonprofit organizations.Entrepreneurship.Social responsibility of business.658.8Galan Ladero M. MercedesAlves Helena M.MiFhGGMiFhGGBOOK9910337786103321Case Studies on Social Marketing2159130UNINA