00920nam0 22002651i 450 UON0043670120231205104931.678978-52-7123-255-820140319d2012 |0itac50 barusRU|||| 1||||Kamennyj mostAleksandr M. TerechovMoskvaAstrel'2012830 p.21 cm.V.S.IT-UONSI RUSSORUS. MIRLET/0189RUMoskvaUONL003152TERECHOVAleksandrUONV220548567909Astrel'UONV269906650ITSOL20241213RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00436701SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI RUSSO RUS. MIR LET 0189 SI 8740 7 0189 V.S.BuonoKamennyj most36947UNIOR04438nam 22005295 450 991033778320332120200703165410.09783030050085(electronic bk.)3030050084(electronic bk.)10.1007/978-3-030-05008-5(CKB)4100000007592212(MiAaPQ)EBC5660346(DE-He213)978-3-030-05008-5(PPN)233802142(EXLCZ)99410000000759221220190131d2019 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierConsumer Behavior over the Life Course Research Frontiers and New Directions /by George P. Moschis1st ed. 2019.Cham :Springer International Publishing :Imprint: Springer,2019.1 online resource (213 pages)3030050076 Preface -- Ch 1 Introduction -- Ch 2 Efforts to Study Consumers Over their Lifespan -- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation -- Ch 4 Consumer and Behavior in Life Course Context -- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors -- Ch 6 Methods of Life Course Research -- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan -- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research -- Ch 9 Implications for Practitioners -- Ch 10 Summary, Opportunities, Challenges, and Recommendations -- Index -- About the Author.This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.Motivation research (Marketing)PopulationMarketing researchConsumer Behaviorhttps://scigraph.springernature.com/ontologies/product-market-codes/513060Population Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W38000Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Motivation research (Marketing)Population.Marketing research.Consumer Behavior.Population Economics.Market Research/Competitive Intelligence.658.834658.8342Moschis George Pauthttp://id.loc.gov/vocabulary/relators/aut530329BOOK9910337783203321Consumer Behavior over the Life Course2112852UNINA