03541oam 22006014a 450 991032075450332120210915045020.090-485-2919-010.1515/9789048529193(CKB)4100000007650864(MiAaPQ)EBC5703310(WaSeSS)IndRDA00125501(DE-B1597)522768(OCoLC)1085542505(DE-B1597)9789048529193(MdBmJHUP)muse76635(oapen)https://directory.doabooks.org/handle/20.500.12854/26287(EXLCZ)99410000000765086420190816d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierSocial Media ActivismWater as a Common Good /Matteo CernisonAmsterdamAmsterdam University Press2018Baltimore, Maryland :Project Muse,2019©20191 online resource (245 pages)Protest and social movements94-6298-006-3 Includes bibliographical references (pages [227]-238) and index.Models of online-related activism -- Methods for investigating online-related, large-scale campaigns on the web -- Water commons : global movements and the Italian campaign against water privatization -- The web of water : a trace on the links structure -- Patterns of online communication during the referendum campaign -- The campaign for water on Facebook : perceptions and organizational models in a real-digital space of activism -- Reinterpreting the data : new theoretical perspectives and methodological proposals.This book focuses on the referendums against water privatisation in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution-the increased relevance of social media platforms-affected in very different ways organisations with divergent characteristics, promoting at the same time decentralised communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists' perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.Protest and social movements.PrivatizationItalyWater-supplyItalySocial mediaPolitical aspectsInternet and activismItalyElectronic books. Social Media, Water Commons, Campaigning, Social Movements, Facebook, Referendums.PrivatizationWater-supplySocial mediaPolitical aspects.Internet and activism302.2/3Cernison Matteo950258MdBmJHUPMdBmJHUPBOOK9910320754503321Social Media Activism2148548UNINA