03084nam 22005653 450 991031523550332120230503210045.010.14324/111.9781787354920(CKB)4100000007823968(OAPEN)1004331(oapen)https://directory.doabooks.org/handle/20.500.12854/34728(EXLCZ)99410000000782396820190314d2019 uy 0tamuuuuu---auuuutxtrdacontentcrdamediacrrdacarrierஉலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)London UCL Press20191 online resource (424 p.)Why We Post1-78735-492-X How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.Communication studiesbicsscMedia studiesbicsscSociology & anthropologybicsscமானுடவியலாளர்கள்சமூக ஊடகமக்கள் இன அமைப்பியல்Social mediaSocietyCultureMemesCommunication studiesMedia studiesSociology & anthropologyMiller Daniel1954-118348Costa ElisabettaautHaynes NellautMcDonald TomautNicolescu RazvanautSinanan JolynnaautSpyer JulianoautVenkatraman ShriramautWang XinyuanautBOOK9910315235503321உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)2152957UNINA