00981nam0 2200301 450 991031426020332120190408120214.0978-88-6992-389-020190408d2017----km y0itay50 baitaengIT 001yyTransmedia 2.0brand, storytelling, entertainmentNuno BernardoRomaArmando2017191 p.ill.20 cmTransmedia2001How to create an entertainment brand using a transmedial approach to storytelling1549550Marchi di fabbricaComunicazioneUso di internetMarketing22itaBernardo,Nuno763640ITUNINAREICATUNIMARCBK9910314260203321658.827 BER 15755BFSBFSHow to create an entertainment brand using a transmedial approach to storytelling1549550UNINA