03541oam 22006374a 450 991030995610332120241120175342.09789048531677904853167510.1515/9789048531677(CKB)4100000007188752(MiAaPQ)EBC5609553(OCoLC)1077769989(MdBmJHUP)muse76728(WaSeSS)IndRDA00125136(DE-B1597)517328(OCoLC)1078997313(DE-B1597)9789048531677(ScCtBLL)f2dcd288-a312-4d9a-8983-4342614f676c(oapen)https://directory.doabooks.org/handle/20.500.12854/37721(EXLCZ)99410000000718875220180208h20182018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierOrchestrating Public OpinionHow Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 /Paul Christiansen1st ed.AmsterdamAmsterdam University Press2017Amsterdam : Amsterdam University Press, [2017]©20171 online resource (276 pages) illustrations9789462981881 9462981884 Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- IndexAnalysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.Music in advertisingUnited States21st centuryMusic in advertisingUnited States20th centuryMusicPolitical aspectsUnited StatesHistory21st centuryMusicPolitical aspectsUnited StatesHistory20th centuryUnited StatesfastUSAgndElectronic books. Music in advertisingMusic in advertisingMusicPolitical aspectsHistoryMusicPolitical aspectsHistory782.420973Christiansen Paul Victor1024307MdBmJHUPMdBmJHUPBOOK9910309956103321Orchestrating Public Opinion2434254UNINA