05276nam 2200733 a 450 991047890840332120170814173552.00-7619-1696-21-322-42024-61-4522-6459-7(CKB)2560000000089946(EBL)1016421(OCoLC)821865654(SSID)ssj0000736603(PQKBManifestationID)12280815(PQKBTitleCode)TC0000736603(PQKBWorkID)10772348(PQKB)10531813(SSID)ssj0000675418(PQKBManifestationID)12294364(PQKBTitleCode)TC0000675418(PQKBWorkID)10669422(PQKB)24052794(MiAaPQ)EBC1016421(OCoLC)1007861389(StDuBDS)EDZ0000085127(EXLCZ)99256000000008994620120516d1999 fy 0engur|n|---|||||txtccrBrands, consumers, symbols, & research[electronic resource] Sidney J. Levy on marketing /Sidney J Levy ; compiled by Dennis W. RookThousand Oaks, Calif. ;London SAGEc19991 online resource (610 p.)Description based upon print version of record.1-4522-3137-0 0-7619-1697-0 Includes bibliographical references and index.Cover; Dedication; Contents; Foreword; Introduction : Ideas of a Major Marketing Man; I. A LIFE IN THE MARKETPLACE; Chapter 1. Stalking the Amphisbaena (1996); Chapter 2. The Exemplary Research (1953); II. MARKETING; Chapter 3. Broadening the Concept of Marketing (1969); Chapter 4. Cigarette Smoking and the Public Interest (1963); Chapter 5. What Kind of Corporate Objectives ? (1966); Chapter 6. Beyond Marketing : The Furthering Concept (1969); Chapter 7. Demarketing, Yes, Demarketing (1971); Chapter 8. Marketing and Aesthetics (1974)Chapter 9. Marcology 101, or the Domain of Marketing (1976)Chapter 10. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1979); Chapter 11. The Heart of Quality Service (1989); Chapter 12. Absolute Ethics, Relatively Speaking (1993); III. PRODUCTS AND BRANDS; Chapter 13. The Product and the Brand (1955); Chapter 14. Brands, Trademarks, and the Law (1981); Chapter 15. The Two Tiers of Marketing (1990); Chapter 16. Marketing Stages in Developing Nations (1991); Chapter 17. Defending the Dowager: Communication Strategie s for Declining Main Brands (1993)IV. THE SYMBOLIC NATURE OF MARKETINGChapter 18. Symbols for Sale (1959); Chapter 19. Symbols of Substance, Source, and Sorcery (1960); Chapter 20. Symbolism and Life Style (1963); Chapter 21. The Public Image of Government Agencies (1963); Chapter 22. Imagery and Symbolism (1973); Chapter 23. Myth and Meaning in Marketing (1974); Chapter 24. Symbols, Selves, and Others (1981); Chapter 25. Meanings in Advertising Stimuli (1986); Chapter 26. Semiotician Ordinaire (1987); V CONSUMER ANALYSES AND OBSERVATIONS; Chapter 27. Constructing Consumer Behavior: A Grand Template (1991)Chapter 28. The Cake Eaters (1957)Chapter 29. Looking at the Ladies, Lately (1960); Chapter 30. Phases in Changing Interpersonal Relations (1962); Chapter 31. Social Class and Consumer Behavior (1966); Chapter 32. Psychosocial Reactions to the Abundant Society (1967); Chapter 33. The Discretionary Society (1970); Chapter 34. Emotional Reactions to the Cutting of Trees (1973); Chapter 35. Consumer Behavior in the United States (1977); Chapter 36. Arts Consumers and Aesthetic Attributes (1980); Chapter 37. Social Division and Aesthetic Specialization: The Middle Class and Musical Events (1980)Chapter 38. Psychosocial Themes in Consumer Grooming Rituals (1983)Chapter 39. Synchrony and Diachrony in Product Perceptions (1983); Chapter 40. Consumer Behavior in the United States:The Avid Consumer (1987); Chapter 41. Effect of Recent Economic Experienceson Consumer Dreams, Goals, and Behavior in the United States (1987); Chapter 42. Giving Voice to the Gift: The Use of Projective Techniques to Recover Lost Meanings (1993); Chapter 43. Cultural Harmonies and Variations (1993); VI. QUALITATIVE METHODS OF MARKETING STUDY; Chapter 44. Qualitative Research (1994)Chapter 45. Motivation Research (1987)This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.MarketingUnited StatesAdvertisingUnited StatesConsumer behaviorUnited StatesElectronic books.MarketingAdvertisingConsumer behavior658.8243658.827Levy Sidney J.1921-108880Rook Dennis W1052450StDuBDSStDuBDSBOOK9910478908403321Brands, consumers, symbols, & research2483762UNINA05027nam 22006495 450 991030413390332120211123141635.03-319-17058-910.1007/978-3-319-17058-9(CKB)3710000000379442(EBL)3108756(SSID)ssj0001465699(PQKBManifestationID)11892113(PQKBTitleCode)TC0001465699(PQKBWorkID)11477932(PQKB)11742707(DE-He213)978-3-319-17058-9(MiAaPQ)EBC3108756(PPN)184891043(EXLCZ)99371000000037944220150324d2015 u| 0engur|n|---|||||txtccrRisk Assessment Origins, Evolution, and Implications for Practice /by David L. Shapiro, Angela M. Noe1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (69 p.)SpringerBriefs in Behavioral Criminology,2194-1866Description based upon print version of record.3-319-17057-0 Includes bibliographical references.Chapter 1: Origins -- The MacArthur Foundation Research on Risk Assessment -- The Supposed Roles of Mental Illness -- Case Example -- Predicting Sexual Re-Offending -- Chapter 2: Assessment Instruments -- Psychopathology Checklist - Revised (PCL-R) -- Violence Risk Appraisal Guide (VRAG) -- Sex Offender Risk Appraisal Guide (SORAG) -- Domestic Violence Risk Appraisal Guide (DVRAG) -- Static-99 -- Rapid Risk Assessment for Sex Offender Recidivism (RRASOR) -- Minnesota Sex Offender Screening Tool - Revised (MnSOST-R) -- Structured Professional Judgement -- Historical, Clinical, Risk Management - 20 (HCR-20) -- Sexual Violence Risk - 20 (SVR-20) -- Spousal Assault Risk Appraisal Guide (SARA) -- Observations and Limitations -- Chapter 3: Clinical Practice.- Tarasoff v. Regents of the University of California (1976).- McIntosh v. Milano (1979).- Shaw v. Glickman (1980).- Thompson v. Alameda County (1979).- Hedlund v. The Superior Court of Orange County (1983).- Brady v. Hopper (1983).- Davis v. Lhim (1983).- Peck v. Counseling Services of Addison County (1985).- White v. United States (1986).- Currie v. United States (1986).- Nasser v. Parker (1995).- Sage v. United States (1997).- Jablonski v. United States (1983).- Lipari v. Sears, Roebuck (1980).- Williamson v. Liptzin (2000).- Ewing v. Goldstein (2004) -- Chapter 4: Conclusions.This compact reference makes the case for a middle ground between clinical and actuarial methods in predicting future violence, domestic violence, and sexual offending. It critiques widely used measures such as the PCL-R, VRAG, SORAG, and Static-99 in terms of clarity of scoring, need for clinical interpretation, and potential weight in assessing individuals. Appropriate standards of practice are illustrated--and questioned--based on significant legal cases, among them Tarasoff v.Regents of the State of California and Lipari v. Sears, that have long defined the field. This expert coverage helps make sense of the pertinent issues and controversies surrounding risk assessment as it provides readers with invaluable information in these and other key areas:  The history of violence prediction. Commonly used assessment instruments with their strengths and limitations. Psychological risk factors, both actual and questionable. Clinical lessons learned from instructive court cases, from Tarasoff forward. Implications for treatment providers. How more specialized risk assessment measures may be developed.  Risk Assessment offers its readers--professionals working with sex offenders as well as those working with the Violence Risk Appraisal Guide and Sex Offender Appraisal Guide--new possibilities for rethinking the assessment strategies of their trade toward predicting and preventing violent criminal incidents.SpringerBriefs in Behavioral Criminology,2194-1866PsychotherapyCounselingCriminologyPsychotherapy and Counselinghttps://scigraph.springernature.com/ontologies/product-market-codes/Y12010Criminology and Criminal Justice, generalhttps://scigraph.springernature.com/ontologies/product-market-codes/1B0000Psychotherapy.Counseling.Criminology.Psychotherapy and Counseling.Criminology and Criminal Justice, general.364.3Shapiro David Lauthttp://id.loc.gov/vocabulary/relators/aut766137Noe Angela Mauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910304133903321Risk Assessment2186299UNINA