00747nam0 2200277 450 991030375970332120190117094538.088-464-0333-920190117d2018---- km y0itay50 baitaengITy 001yyBrand equityla gestione del valore della marcaDavid A. Aaker4. ed.MilanoFrancoAngeli2018351 p.22 cm200 Managing brand equity658.834323AakerDavi A.761508ITUNINAREICATUNIMARCBK9910303759703321AZMK98A1788DECBCDECBCBrand equity1541873UNINA