02739oam 2200601I 450 991097250010332120251116182117.0978020358274902035827489781136668180113666818710.4324/9780203582749(CKB)2550000001096290(MiAaPQ)EBC1244887(Au-PeEL)EBL1244887(CaPaEBR)ebr10728139(CaONFJC)MIL502868(OCoLC)851695431(OCoLC)852159240(OCoLC)854568923(FINmELB)ELB138809(EXLCZ)99255000000109629020180706e20131993 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierAdvertising, the uneasy persuasion its dubious impact on American society /Michael Schudson1st ed.Oxfordshire, England ;New York Routledgec1993Abingdon, Oxon :Routledge,2013.1 online resource (xxiv, 308 p.)Routledge Library Editions: Advertising ;Volume 6First published in 1993 by Routledge.9780415817936 0415817935 9781299716179 1299716172 Includes bibliographical references and index.1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising.What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.AdvertisingUnited StatesHistoryAdvertisingHistory.659.1/042/0973Schudson Michael143107MiAaPQMiAaPQMiAaPQBOOK9910972500103321Advertising, the uneasy persuasion4346284UNINA06072nam 22005895 450 991030028490332120251116204155.09783319713007331971300010.1007/978-3-319-71300-7(CKB)4100000004831864(DE-He213)978-3-319-71300-7(MiAaPQ)EBC5419325(PPN)229496938(EXLCZ)99410000000483186420180606d2018 uy 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierIR playbook a comprehensive introduction to interventional radiology /edited by Nicole A. Keefe, Ziv J Haskal, Auh Whan Park, John F. Angle1st ed. 2018.Cham, Switzerland :Springer International Publishing AG :Imprint: Springer,2018.1 online resource (XIX, 543 pages) 486 illustrations, 343 color illustrations9783319713007  90101032896 9783319712994 3319712993 Includes bibliographical references and index.Part I. Radiology Basics -- Chapter 1. Evolution of IR Training -- Chapter 2. Simulation Training in Interventional Radiology -- Chapter 3. Radiation Safety -- Chapter 4. Tools of the Trade -- Chapter 5. Patient Care in IR -- Chapter 6. The IR Roadmap: Vascular Anatomy Overview -- Chapter 7. Introduction to Cross-sectional Imaging -- Part II. Vascular Access -- Chapter 8. Vascular Access Techniques and Closure Devices -- Chapter 9. Central Venous Access -- Part III. Venous Disease -- Chapter 10. Venous Thromboembolism: Deep Venous Thrombosis and Pulmonary Embolism -- Chapter 11. IVC Filters -- Chapter 12. Dialysis Fistulae and Grafts -- Chapter 13. Pelvic Congestion Syndrome -- Chapter 14. Varicocele -- Chapter 15. Varicose Veins -- Chapter 16. Vascular Malformations -- Part IV. The Aorta -- Chapter 17. Abdominal and Thoracic Aortic Aneurysms -- Chapter 18. Aortic Dissection -- Chapter 19. Endoleak -- Chapter 20. Traumatic Aortic Injury -- Part V. Thoracic Interventions -- Chapter 21. Bronchial Artery Embolization -- Chapter 22. Pulmonary Angiography: Pulmonary Arteriovenous Malformation and Pseudoaneurysm -- Chapter 23 Lymphatic Interventions -- Part VI. Abdominal/Pelvic Arterial Interventions -- Chapter 24. Mesenteric Ischemia -- Chapter 25. Visceral Aneurysms -- Chapter 26. Renal Artery Stenosis -- Chapter 27. GI Bleeding -- Chapter 28. Uterine Artery Embolization -- Chapter 29. Prostate Artery Embolization -- Part VII. Lower Extremity Interventions -- Chapter 30. Aortoiliac Disease -- Chapter 31. Infrainguinal Disease -- Part VIII. Trauma -- Chapter 32. Visceral and Solid Organ Trauma -- Chapter 33. Pelvic and Extremity Trauma -- Part IX. Interventional Oncology -- Chapter 34. Transarterial Chemoembolization -- Chapter 35. Transarterial Radioembolization (TARE) -- Chapter 36. Liver Ablation -- Chapter 37. Lung, Kidney, and Bone Ablation -- Part X. Hepatobiliary Disease -- Chapter 38. Transjugular Intrahepatic Portosystemic Shunt (TIPS) and Portal Hypertension -- Chapter 39. Balloon-occluded Transvenous Obliteration for Gastric Varices -- Chapter 40. Biliary Drainage -- Part XI. Biopsies, Drainage and Enteric Access -- Chapter 41. Biopsy Techniques -- Chapter 42. Ascites and Pleural Effusion -- Chapter 43. Obstructive Uropathy and Hydronephrosis -- Chapter 44. Enteric Access and Feeding Tubes -- Part XII. Neuro IR -- Chapter 45. Stroke -- Chapter 46. Cerebral Angiography: Aneurysms -- Chapter 47. Cerebral Angiography: Arteriovenous Malformations and Dural Arteriovenous Fistulae.This textbook offers a comprehensive guide to interventional radiology (IR) for medical students, residents, nurse practitioners, physician assistants, and fellows. IR is constantly evolving to meet the growing demands of patient care by applying cutting-edge technology to minimally invasive image-guided procedures. A dynamic specialty, interventional radiology has gained significant traction and interest in recent years, with combined IR/DR residencies rising to meet the increasing demand. This book addresses this growing need for a reference in IR, allowing students to gain a solid foundation to prepare them for their careers. The book is divided into two main sections, with many images and key point boxes throughout that offer high-yield pearls along with the specific How To's necessary for practice. The first section is designed to give readers an introduction to IR, including radiation safety, commonly used devices, patient care, and anatomy. The second portion divides into sections covering major body areas, diseases, conditions, and interventions. These chapters cover procedures including pathophysiology, indications for treatment, as well as alternative treatments before delving into interventional therapy. IR Playbook gives medical students, residents, and trainees a full perspective of interventional radiology.Interventional radiology playbookComprehensive introduction to interventional radiologyInterventional radiologyTextbooksRadiologyRadiology, Interventionalmethods(DNLM)D015642Q000379Minimally Invasive Surgical Procedures(DNLM)D019060Textbooks.lcgftTextbook.Interventional radiologyRadiology.Radiology, Interventionalmethods.Minimally Invasive Surgical Procedures.616.0757Keefe Nicole A.edthttp://id.loc.gov/vocabulary/relators/edtHaskal Ziv J.edthttp://id.loc.gov/vocabulary/relators/edtPark Auh Whanedthttp://id.loc.gov/vocabulary/relators/edtAngle John F(John Fritz),edthttp://id.loc.gov/vocabulary/relators/edtBOOK9910300284903321IR Playbook4159721UNINA