03990nam 22006615 450 991030004260332120200701180939.03-319-96217-510.1007/978-3-319-96217-7(CKB)4100000006999245(MiAaPQ)EBC5541366(DE-He213)978-3-319-96217-7(EXLCZ)99410000000699924520181005d2018 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBiosurveillance in New Media Marketing[electronic resource] World, Discourse, Representation /by Selena Nemorin1st ed. 2018.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2018.1 online resource (235 pages)3-319-96216-7 1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as ‘Buy Button’ -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.CommunicationDigital mediaCultureTechnologyCulture—Study and teachingInternet marketingPhilosophyMedia and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Digital/New Mediahttps://scigraph.springernature.com/ontologies/product-market-codes/412040Culture and Technologyhttps://scigraph.springernature.com/ontologies/product-market-codes/411180Cultural Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/411130Online Marketing/Social Mediahttps://scigraph.springernature.com/ontologies/product-market-codes/513010Philosophy of Technologyhttps://scigraph.springernature.com/ontologies/product-market-codes/E34050Communication.Digital media.Culture.Technology.Culture—Study and teaching.Internet marketing.Philosophy.Media and Communication.Digital/New Media.Culture and Technology.Cultural Theory.Online Marketing/Social Media.Philosophy of Technology.658.80019Nemorin Selenaauthttp://id.loc.gov/vocabulary/relators/aut952957BOOK9910300042603321Biosurveillance in New Media Marketing2154521UNINA