03788nam 22006255 450 991029999980332120230316210141.03-319-69685-810.1007/978-3-319-69685-0(CKB)4100000001040355(DE-He213)978-3-319-69685-0(MiAaPQ)EBC5132465(EXLCZ)99410000000104035520171107d2018 u| 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierCultural Perspectives on Millennials /by Arthur Asa Berger1st ed. 2018.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2018.1 online resource (XVII, 137 p. 27 illus., 15 illus. in color.)Palgrave pivot3-319-69684-X Includes bibliographical references and index.Chapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.Palgrave pivot.CommunicationYouth—Social life and customsUnited States—Study and teachingPopular CultureCultureMedia and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Youth Culturehttps://scigraph.springernature.com/ontologies/product-market-codes/411140American Culturehttps://scigraph.springernature.com/ontologies/product-market-codes/411010Popular Culture https://scigraph.springernature.com/ontologies/product-market-codes/411170Global/International Culturehttps://scigraph.springernature.com/ontologies/product-market-codes/411160Communication.Youth—Social life and customs.United States—Study and teaching.Popular Culture.Culture.Media and Communication.Youth Culture.American Culture.Popular Culture .Global/International Culture.302.23Berger Arthur Asaauthttp://id.loc.gov/vocabulary/relators/aut320760BOOK9910299999803321Cultural Perspectives on Millennials1910295UNINA