03294nam 22006135 450 991029979850332120200930195007.03-319-70857-010.1007/978-3-319-70857-7(CKB)4100000002892107(MiAaPQ)EBC5357971(DE-He213)978-3-319-70857-7(EXLCZ)99410000000289210720180306d2018 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierRailway Photographic Advertising in Britain, 1900-1939 /by Alexander Medcalf1st ed. 2018.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2018.1 online resource (xi, 236 pages) illustrationsPalgrave Studies in the History of the Media,2634-65753-319-70856-2 1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.Palgrave Studies in the History of the Media,2634-6575Civilization—HistoryGreat Britain—HistoryEurope—History—1492-History, ModernPhotographyCultural Historyhttps://scigraph.springernature.com/ontologies/product-market-codes/723000History of Britain and Irelandhttps://scigraph.springernature.com/ontologies/product-market-codes/717020History of Modern Europehttps://scigraph.springernature.com/ontologies/product-market-codes/717080Modern Historyhttps://scigraph.springernature.com/ontologies/product-market-codes/713000Photographyhttps://scigraph.springernature.com/ontologies/product-market-codes/418000Civilization—History.Great Britain—History.Europe—History—1492-.History, Modern.Photography.Cultural History.History of Britain and Ireland.History of Modern Europe.Modern History.Photography.385.0941Medcalf Alexanderauthttp://id.loc.gov/vocabulary/relators/aut967955BOOK9910299798503321Railway Photographic Advertising in Britain, 1900-19392539409UNINA