03788nam 22007215 450 991029966220332120200704010745.03-319-02801-410.1007/978-3-319-02801-9(CKB)3710000000311621(EBL)1968679(OCoLC)908090344(SSID)ssj0001408136(PQKBManifestationID)11933756(PQKBTitleCode)TC0001408136(PQKBWorkID)11348270(PQKB)11368411(DE-He213)978-3-319-02801-9(MiAaPQ)EBC1968679(PPN)183150309(EXLCZ)99371000000031162120141201d2015 u| 0engur|n|---|||||txtccrThe Neuroscientific Basis of Successful Design[electronic resource] How Emotions and Perceptions Matter /by Marco Maiocchi1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (117 p.)PoliMI SpringerBriefs,2282-2577Description based upon print version of record.3-319-02800-6 Includes bibliographical references and index.Emotions and design methodologies -- Design as evolutionary discipline -- Emotions and design -- Perception and emotions -- Metaphors and design -- The Design Process -- Case studies -- Future developments.The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.PoliMI SpringerBriefs,2282-2577Engineering designIndustrial psychologyNeurosciencesIndustrial designEngineering Designhttps://scigraph.springernature.com/ontologies/product-market-codes/T17020Industrial and Organizational Psychologyhttps://scigraph.springernature.com/ontologies/product-market-codes/Y20030Neuroscienceshttps://scigraph.springernature.com/ontologies/product-market-codes/B18006Industrial Designhttps://scigraph.springernature.com/ontologies/product-market-codes/K19020Engineering design.Industrial psychology.Neurosciences.Industrial design.Engineering Design.Industrial and Organizational Psychology.Neurosciences.Industrial Design.745.2019Maiocchi Marcoauthttp://id.loc.gov/vocabulary/relators/aut9970MiAaPQMiAaPQMiAaPQBOOK9910299662203321The Neuroscientific Basis of Successful Design2525665UNINA