03052nam 22005295 450 991029916120332120200702222609.0981-10-2774-910.1007/978-981-10-2774-1(CKB)4100000005323437(DE-He213)978-981-10-2774-1(MiAaPQ)EBC5484241(PPN)229499546(EXLCZ)99410000000532343720180731d2018 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierOnline Social Media Content Delivery A Data-Driven Approach /by Zhi Wang, Wenwu Zhu, Shiqiang Yang1st ed. 2018.Singapore :Springer Singapore :Imprint: Springer,2018.1 online resource (XI, 109 p. 64 illus.) SpringerBriefs in Computer Science,2191-5768981-10-2773-0 Introduction -- Social Media Big Data -- Social Propagation and Social Popularity -- Social Media Content Delivery -- Conclusion and Future Research Directions.This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.SpringerBriefs in Computer Science,2191-5768Application softwareArtificial intelligenceInformation Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040Artificial Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/I21000Computer Appl. in Social and Behavioral Scienceshttps://scigraph.springernature.com/ontologies/product-market-codes/I23028Application software.Artificial intelligence.Information Systems Applications (incl. Internet).Artificial Intelligence.Computer Appl. in Social and Behavioral Sciences.005.7Wang Zhiauthttp://id.loc.gov/vocabulary/relators/aut696383Zhu Wenwuauthttp://id.loc.gov/vocabulary/relators/autYang Shiqiangauthttp://id.loc.gov/vocabulary/relators/autBOOK9910299161203321Online Social Media Content Delivery2223551UNINA