04305nam 22008415 450 991029855770332120200920001749.03-319-05861-410.1007/978-3-319-05861-0(CKB)3710000000125771(EBL)1782872(SSID)ssj0001268791(PQKBManifestationID)11697394(PQKBTitleCode)TC0001268791(PQKBWorkID)11285218(PQKB)10031783(MiAaPQ)EBC1782872(DE-He213)978-3-319-05861-0(PPN)179765388(EXLCZ)99371000000012577120140604d2014 u| 0engur|n|---|||||txtccrInductive Fuzzy Classification in Marketing Analytics /by Michael Kaufmann1st ed. 2014.Cham :Springer International Publishing :Imprint: Springer,2014.1 online resource (143 p.)Fuzzy Management Methods,2196-4130Description based upon print version of record.1-322-13473-1 3-319-05860-6 Includes bibliographical references.A Gradual Concept of Truth -- Fuzziness and Induction -- Analytics and Marketing -- Prototyping and Evaluation -- Precisiating Fuzziness by Induction.To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic, and the concept of likelihood, and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.Fuzzy Management Methods,2196-4130Information technologyBusiness—Data processingData miningMarketingMathematical logicApplication softwareE-commerceIT in Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/522000Data Mining and Knowledge Discoveryhttps://scigraph.springernature.com/ontologies/product-market-codes/I18030Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Mathematical Logic and Formal Languageshttps://scigraph.springernature.com/ontologies/product-market-codes/I16048Information Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040e-Commerce/e-businesshttps://scigraph.springernature.com/ontologies/product-market-codes/I26000Information technology.Business—Data processing.Data mining.Marketing.Mathematical logic.Application software.E-commerce.IT in Business.Data Mining and Knowledge Discovery.Marketing.Mathematical Logic and Formal Languages.Information Systems Applications (incl. Internet).e-Commerce/e-business.658.800151Kaufmann Michaelauthttp://id.loc.gov/vocabulary/relators/aut1065100MiAaPQMiAaPQMiAaPQBOOK9910298557703321Inductive Fuzzy Classification in Marketing Analytics2543174UNINA