03780nam 22008175 450 991029855770332120251113184258.03-319-05861-410.1007/978-3-319-05861-0(CKB)3710000000125771(EBL)1782872(SSID)ssj0001268791(PQKBManifestationID)11697394(PQKBTitleCode)TC0001268791(PQKBWorkID)11285218(PQKB)10031783(MiAaPQ)EBC1782872(DE-He213)978-3-319-05861-0(PPN)179765388(EXLCZ)99371000000012577120140604d2014 u| 0engur|n|---|||||txtccrInductive Fuzzy Classification in Marketing Analytics /by Michael Kaufmann1st ed. 2014.Cham :Springer International Publishing :Imprint: Springer,2014.1 online resource (143 p.)Fuzzy Management Methods,2196-4149Description based upon print version of record.1-322-13473-1 3-319-05860-6 Includes bibliographical references.A Gradual Concept of Truth -- Fuzziness and Induction -- Analytics and Marketing -- Prototyping and Evaluation -- Precisiating Fuzziness by Induction.To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic, and the concept of likelihood, and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.Fuzzy Management Methods,2196-4149Business information servicesData miningMarketingMachine theoryApplication softwareElectronic commerceIT in BusinessData Mining and Knowledge DiscoveryMarketingFormal Languages and Automata TheoryComputer and Information Systems Applicationse-Commerce and e-BusinessBusiness information services.Data mining.Marketing.Machine theory.Application software.Electronic commerce.IT in Business.Data Mining and Knowledge Discovery.Marketing.Formal Languages and Automata Theory.Computer and Information Systems Applications.e-Commerce and e-Business.658.800151Kaufmann Michaelauthttp://id.loc.gov/vocabulary/relators/aut1065100MiAaPQMiAaPQMiAaPQBOOK9910298557703321Inductive Fuzzy Classification in Marketing Analytics2543174UNINA