04090nam 22008415 450 991029855290332120250717133415.094-6239-094-010.2991/978-94-6239-094-2(CKB)3710000000262429(EBL)1966691(OCoLC)893607680(SSID)ssj0001372216(PQKBManifestationID)11883338(PQKBTitleCode)TC0001372216(PQKBWorkID)11301776(PQKB)10184407(MiAaPQ)EBC1966691(DE-He213)978-94-6239-094-2(PPN)182094871(EXLCZ)99371000000026242920141010d2014 u| 0engur|n|---|||||txtccrManaging Digital Enterprise Ten Essential Topics /by Jun Xu1st ed. 2014.Paris :Atlantis Press :Imprint: Atlantis Press,2014.1 online resource (202 p.)Description based upon print version of record.94-6239-093-2 Includes bibliographical references at the end of each chapters.Foundation of Digital Enterprise -- Technology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise.This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.Technological innovationsBusiness information servicesManagementIndustrial organizationStrategic planningLeadershipEntrepreneurshipNew business enterprisesInnovation and Technology ManagementIT in BusinessManagementOrganizationBusiness Strategy and LeadershipEntrepreneurshipTechnological innovations.Business information services.Management.Industrial organization.Strategic planning.Leadership.Entrepreneurship.New business enterprises.Innovation and Technology Management.IT in Business.Management.Organization.Business Strategy and Leadership.Entrepreneurship.330650658.1658.4092Xu Junauthttp://id.loc.gov/vocabulary/relators/aut955314BOOK9910298552903321Managing Digital Enterprise2537780UNINA