03522nam 22006615 450 991029854790332120200920001913.03-319-07194-710.1007/978-3-319-07194-7(CKB)3710000000129244(EBL)1783021(SSID)ssj0001268796(PQKBManifestationID)11839681(PQKBTitleCode)TC0001268796(PQKBWorkID)11266851(PQKB)10636420(MiAaPQ)EBC1783021(DE-He213)978-3-319-07194-7(PPN)179765663(EXLCZ)99371000000012924420140610d2014 u| 0engur|n|---|||||txtccrNational Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez1st ed. 2014.Cham :Springer International Publishing :Imprint: Springer,2014.1 online resource (190 p.)Springer Proceedings in Business and Economics,2198-7246Description based upon print version of record.1-322-13635-1 3-319-07193-9 Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research.The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used.Springer Proceedings in Business and Economics,2198-7246MarketingSales managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Sales/Distributionhttps://scigraph.springernature.com/ontologies/product-market-codes/524000Marketing.Sales management.Marketing.Sales/Distribution.658.827Gázquez-Abad Juan Carlosedthttp://id.loc.gov/vocabulary/relators/edtMartínez-López Francisco Jedthttp://id.loc.gov/vocabulary/relators/edtEsteban-Millat Ireneedthttp://id.loc.gov/vocabulary/relators/edtMondéjar-Jiménez Juan Antonioedthttp://id.loc.gov/vocabulary/relators/edtInternational Symposium NB&PL(1st :2014 :Barcelona)MiAaPQMiAaPQMiAaPQBOOK9910298547903321National Brands and Private Labels in Retailing2518482UNINA