04419nam 22007935 450 991029854410332120200919152532.03-319-01354-810.1007/978-3-319-01354-1(CKB)3710000000074323(EBL)1591985(OCoLC)904403348(SSID)ssj0001066578(PQKBManifestationID)11650335(PQKBTitleCode)TC0001066578(PQKBWorkID)11072243(PQKB)10045888(MiAaPQ)EBC1591985(DE-He213)978-3-319-01354-1(PPN)176104070(EXLCZ)99371000000007432320131112d2014 u| 0engur|n|---|||||txtccrAerospace Marketing Management A Handbook for the Entire Value Chain /by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo1st ed. 2014.Cham :Springer International Publishing :Imprint: Springer,2014.1 online resource (600 p.)Management for Professionals,2192-8096Description based upon print version of record.3-319-01353-X Includes bibliographical references and index.1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies.This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.Management for Professionals,2192-8096MarketingAerospace engineeringAstronauticsProduction managementTransportationProject managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Aerospace Technology and Astronauticshttps://scigraph.springernature.com/ontologies/product-market-codes/T17050Operations Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/519000Transportationhttps://scigraph.springernature.com/ontologies/product-market-codes/119000Project Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515020Marketing.Aerospace engineering.Astronautics.Production management.Transportation.Project management.Marketing.Aerospace Technology and Astronautics.Operations Management.Transportation.Project Management.629.1629.10688Malaval Philippeauthttp://id.loc.gov/vocabulary/relators/aut472572Bénaroya Christopheauthttp://id.loc.gov/vocabulary/relators/autAflalo Jonathanauthttp://id.loc.gov/vocabulary/relators/autBOOK9910298544103321Aerospace Marketing Management2518478UNINA