03796nam 22006495 450 991029851340332120251230070007.03-319-16976-910.1007/978-3-319-16976-7(CKB)3710000000402806(EBL)3109863(SSID)ssj0001500694(PQKBManifestationID)11882298(PQKBTitleCode)TC0001500694(PQKBWorkID)11522856(PQKB)11204249(DE-He213)978-3-319-16976-7(MiAaPQ)EBC3109863(PPN)185488625(EXLCZ)99371000000040280620150420d2015 u| 0engur|n|---|||||txtccrThe 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /edited by Venkatakrishna V. Bellur1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (364 p.)Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6173Description based upon print version of record.3-319-16975-0 Includes bibliographical references and index.Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy’s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6173MarketingStrategic planningLeadershipSales managementMarketingBusiness Strategy and LeadershipSales and DistributionMarketing.Strategic planning.Leadership.Sales management.Marketing.Business Strategy and Leadership.Sales and Distribution.650Bellur Venkatakrishna Vedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910298513403321The 1980’s: A Decade of Marketing Challenges2496066UNINA