01073nam0 22002893i 450 VAN010244920150902011101.20388-86842-44-9978-88-86842-44-020150902d2002 |0itac50 baitaIT|||| |||||ˆIl ‰libro religiosoa cura di Ugo Rozzo e Rudj Gorianintroduzione di Ugo RozzoMilanoSylvestre Bonnard2002285 p.23 cm.001VAN01024632001 Universo libro210 MilanoBonnard.MilanoVANL000284GorianRudjVANV072843RozzoUgoVANV047302BonnardVANV111797650ITSOL20230616RICABIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALIIT-CE0103VAN07VAN0102449BIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALI07CONS Zd 1919 07DP 3898 20150902 Libro religioso1041056UNICAMPANIA04029nam 22007455 450 991029851000332120200920124743.03-662-43856-910.1007/978-3-662-43856-5(CKB)3710000000251227(EBL)1966955(OCoLC)892919291(SSID)ssj0001353680(PQKBManifestationID)11786804(PQKBTitleCode)TC0001353680(PQKBWorkID)11316421(PQKB)11615310(DE-He213)978-3-662-43856-5(MiAaPQ)EBC1966955(PPN)181349663(EXLCZ)99371000000025122720140930d2015 u| 0engur|n|---|||||txtccrBusiness Relationship Management and Marketing Mastering Business Markets /edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger1st ed. 2015.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2015.1 online resource (342 p.)Springer Texts in Business and Economics,2192-4333Description based upon print version of record.3-662-43855-0 Includes bibliographical references and index.Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management.Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.Springer Texts in Business and Economics,2192-4333MarketingMarketing researchLeadershipSales managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Sales/Distributionhttps://scigraph.springernature.com/ontologies/product-market-codes/524000Marketing.Marketing research.Leadership.Sales management.Marketing.Market Research/Competitive Intelligence.Business Strategy/Leadership.Sales/Distribution.338.00151Kleinaltenkamp Michaeledthttp://id.loc.gov/vocabulary/relators/edtPlinke Wulffedthttp://id.loc.gov/vocabulary/relators/edtGeiger Ingmaredthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910298510003321Business Relationship Management and Marketing2544218UNINA