04169nam 22006855 450 991029850510332120200920091931.03-658-07541-410.1007/978-3-658-07541-5(CKB)3710000000269522(EBL)1967485(SSID)ssj0001372226(PQKBManifestationID)11894542(PQKBTitleCode)TC0001372226(PQKBWorkID)11301270(PQKB)10360927(DE-He213)978-3-658-07541-5(MiAaPQ)EBC1967485(PPN)182095991(EXLCZ)99371000000026952220141030d2015 u| 0engur|n|---|||||txtccrThe Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis /by Christoph Schröder1st ed. 2015.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2015.1 online resource (288 p.)Handel und Internationales Marketing Retailing and International Marketing,2626-3327Description based upon print version of record.3-658-07540-6 Includes bibliographical references.Specification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries.Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of successful format transfer strategies Design of core and peripheral format elements Strategy and format element changes over time in different countries  Target Groups Lecturers and students in the field of international management, marketing, and retailing Practitioners in the field of retailing, marketing and international management  About the Author Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University.    .Handel und Internationales Marketing Retailing and International Marketing,2626-3327LeadershipMarketingGlobalizationMarketsBusiness Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Emerging Markets/Globalizationhttps://scigraph.springernature.com/ontologies/product-market-codes/525010Leadership.Marketing.Globalization.Markets.Business Strategy/Leadership.Marketing.Emerging Markets/Globalization.330381658.4092658.8Schröder Christophauthttp://id.loc.gov/vocabulary/relators/aut360092BOOK9910298505103321The Replication of Retail Fashion Formats into Foreign Countries2543135UNINA