01309nam--2200397---450-99000309925020331620091022101836.0978-0-19-920700-8000309925USA01000309925(ALEPH)000309925USA0100030992520080423d2006----km-y0itay50------baengGB||||||||001yyRegional trade Agreements and the WTO Legal Systemedited by Lorand Bartels and Federico OrtinoOxfordOxford University press2006XXXIV, 604 p.23 cm20012001001-------2001CommercioAccordi internazionaliRuolo [della] World Trade Organization <WTO>341.754BARTELS,Lorand321169ORTINO,Federico568176ITsalbcISBD990003099250203316XXIII.2.C. 103 (IG VIII 10 ING 1028)59215 G.XXIII.2.C. 103 (IG VIII 10 ING)00067985BKGIUFIORELLA9020080423USA011306FIORELLA9020080423USA011309RSIAV49020091022USA011018Regional trade Agreements and the WTO Legal System1018855UNISA05068nam 22007455 450 991029850350332120251024184308.01-4939-2086-310.1007/978-1-4939-2086-0(CKB)3710000000280766(EBL)1968056(OCoLC)908087901(SSID)ssj0001385928(PQKBManifestationID)11833682(PQKBTitleCode)TC0001385928(PQKBWorkID)11348860(PQKB)11649912(DE-He213)978-1-4939-2086-0(MiAaPQ)EBC1968056(PPN)183095987(EXLCZ)99371000000028076620141112d2015 u| 0engur|n|---|||||txtccrModeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /by Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels1st ed. 2015.New York, NY :Springer New York :Imprint: Springer,2015.1 online resource (417 p.)International Series in Quantitative Marketing,0923-6716Description based upon print version of record.1-4939-2085-5 9781493920853 Print version: Modeling Markets Includes bibliographical references and indexes.Building models for markets -- Model specification -- Data -- Estimation and testing -- Validation and testing -- Re-estimation: introduction to more advanced estimation methods -- Examples of models for aggregate demand -- Individual demand models -- Examples of database marketing models -- Use: implementation issues -- Appendix A: Matrix algebra.This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the introduction of scanner equipment in retail outlets, the use of hand scan panels, and the data explosion caused by the Internet, the opportunity to obtain meaningful estimates of demand functions has vastly improved. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. Many current insights and innovations in quantitative marketing are presented. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.International Series in Quantitative Marketing,0923-6716MarketingManagementOperations researchDecision makingMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515000Operations Research/Decision Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/521000Marketing.Management.Operations research.Decision making.Marketing.Management.Operations Research/Decision Theory.658.800151Leeflang Peter S.Hauthttp://id.loc.gov/vocabulary/relators/aut106399Wieringa Jaap Eauthttp://id.loc.gov/vocabulary/relators/autBijmolt Tammo H.Aauthttp://id.loc.gov/vocabulary/relators/autPauwels Koen Hauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910298503503321Modeling Markets2532963UNINA