03437nam 22006975 450 991029849160332120200919034740.03-319-11376-310.1007/978-3-319-11376-0(CKB)3710000000324617(EBL)1967515(OCoLC)908087172(SSID)ssj0001407909(PQKBManifestationID)11933638(PQKBTitleCode)TC0001407909(PQKBWorkID)11410063(PQKB)11009091(DE-He213)978-3-319-11376-0(MiAaPQ)EBC1967515(PPN)183153235(EXLCZ)99371000000032461720141226d2015 u| 0engur|n|---|||||txtccrValue Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /by Stephanie Hintze1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (271 p.)Contributions to Management Science,1431-1941"Doctoral thesis, Hamburg University of Technology, 2014"--T.p. verso.3-319-11375-5 Includes bibliographical references at the end of each chapters.Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study.Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.Contributions to Management Science,1431-1941MarketingManagementIndustrial managementComputer simulationMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Innovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Simulation and Modelinghttps://scigraph.springernature.com/ontologies/product-market-codes/I19000Marketing.Management.Industrial management.Computer simulation.Marketing.Innovation/Technology Management.Simulation and Modeling.003.3330658.8658514Hintze Stephanieauthttp://id.loc.gov/vocabulary/relators/aut1064027BOOK9910298491603321Value Chain Marketing2535933UNINA