03774nam 22006975 450 991029848820332120250718152047.03-319-17052-X10.1007/978-3-319-17052-7(CKB)3710000000415705(EBL)2096121(SSID)ssj0001500772(PQKBManifestationID)11882388(PQKBTitleCode)TC0001500772(PQKBWorkID)11521071(PQKB)10085386(DE-He213)978-3-319-17052-7(MiAaPQ)EBC2096121(PPN)186029209(EXLCZ)99371000000041570520150518d2015 u| 0engur|n|---|||||txtccrProceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference /edited by Jon M. Hawes, George B. Glisan1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (562 p.)Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6173Description based upon print version of record.3-319-17051-1 Includes bibliographical references at the end of each chapters and index.Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress.This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6173MarketingStrategic planningLeadershipSales managementMarketingBusiness Strategy and LeadershipSales and DistributionMarketing.Strategic planning.Leadership.Sales management.Marketing.Business Strategy and Leadership.Sales and Distribution.330658.4092658.8658.81Hawes Jon Medthttp://id.loc.gov/vocabulary/relators/edtGlisan George Bedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910298488203321Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference2504700UNINA