04371nam 22007575 450 991029848240332120200919110419.03-319-13440-X10.1007/978-3-319-13440-6(CKB)3710000000360284(EBL)1998375(OCoLC)904132086(SSID)ssj0001451870(PQKBManifestationID)11952119(PQKBTitleCode)TC0001451870(PQKBWorkID)11479473(PQKB)11106569(DE-He213)978-3-319-13440-6(MiAaPQ)EBC1998375(PPN)18449415X(EXLCZ)99371000000036028420150225d2015 u| 0engur|n|---|||||txtccrBoundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (174 p.)Description based upon print version of record.3-319-13439-6 Includes bibliographical references at the end of each chapters.Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.MarketingSales managementGlobalizationMarketsPersonnel managementService industriesMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Sales/Distributionhttps://scigraph.springernature.com/ontologies/product-market-codes/524000Emerging Markets/Globalizationhttps://scigraph.springernature.com/ontologies/product-market-codes/525010Human Resource Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/517000Serviceshttps://scigraph.springernature.com/ontologies/product-market-codes/527020Marketing.Sales management.Globalization.Markets.Personnel management.Service industries.Marketing.Sales/Distribution.Emerging Markets/Globalization.Human Resource Management.Services.658.8Sahadev Suniledthttp://id.loc.gov/vocabulary/relators/edtPurani Keyooredthttp://id.loc.gov/vocabulary/relators/edtMalhotra Neeruedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910298482403321Boundary Spanning Elements and the Marketing Function in Organizations2536066UNINA