04069nam 22006615 450 991029847510332120200918225217.03-658-10376-010.1007/978-3-658-10376-7(CKB)3710000000434376(EBL)2094912(SSID)ssj0001525148(PQKBManifestationID)11835288(PQKBTitleCode)TC0001525148(PQKBWorkID)11497050(PQKB)11306248(DE-He213)978-3-658-10376-7(MiAaPQ)EBC2094912(PPN)186396678(EXLCZ)99371000000043437620150618d2015 u| 0engur|n|---|||||txtccrUse of Market Data in the Recruitment of High Potentials[electronic resource] Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /by Jan Posthumus1st ed. 2015.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2015.1 online resource (214 p.)Springer Gabler ResearchDescription based upon print version of record.3-658-10375-2 Includes bibliographical references.Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market Research.- Contingency Theory -- Implications for Recruiters and Corporate HR.In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research Contingency Theory Implications for Recruiters and Corporate HR Target Groups Researchers, students, and practitioners in the fields of management, marketing, market research and human resources. The Author Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.Springer Gabler research.MarketingMarket researchPersonnel managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Human Resource Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/517000Marketing.Market research.Personnel management.Marketing.Market Research/Competitive Intelligence.Human Resource Management.330658.3658.8658.83Posthumus Janauthttp://id.loc.gov/vocabulary/relators/aut66092BOOK9910298475103321Use of Market Data in the Recruitment of High Potentials2540354UNINA