03956nam 22007815 450 991029847430332120200919002523.03-319-20182-410.1007/978-3-319-20182-5(CKB)3710000000422062(EBL)2096038(SSID)ssj0001524787(PQKBManifestationID)11859562(PQKBTitleCode)TC0001524787(PQKBWorkID)11485032(PQKB)10533229(DE-He213)978-3-319-20182-5(MiAaPQ)EBC2096038(PPN)186398565(EXLCZ)99371000000042206220150603d2015 u| 0engur|n|---|||||txtccrAdvances in National Brand and Private Label Marketing[electronic resource] Second International Conference, 2015 /edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (208 p.)Springer Proceedings in Business and Economics,2198-7246Description based upon print version of record.3-319-20181-6 Includes bibliographical references at the end of each chapters.Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II.This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.Springer Proceedings in Business and Economics,2198-7246MarketingIndustrial psychologyE-businessElectronic commerceE-commerceLeadershipMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Industrial and Organizational Psychologyhttps://scigraph.springernature.com/ontologies/product-market-codes/Y20030e-Business/e-Commercehttps://scigraph.springernature.com/ontologies/product-market-codes/522060Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Marketing.Industrial psychology.E-business.Electronic commerce.E-commerce.Leadership.Marketing.Industrial and Organizational Psychology.e-Business/e-Commerce.Business Strategy/Leadership.658.827Martínez-López Francisco Jedthttp://id.loc.gov/vocabulary/relators/edtGázquez-Abad Juan Carlosedthttp://id.loc.gov/vocabulary/relators/edtSethuraman Rajedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910298474303321Advances in National Brand and Private Label Marketing1934675UNINA