03360nam 22006015 450 991029847330332120200920095718.03-658-09918-610.1007/978-3-658-09918-3(CKB)3710000000422043(EBL)2094868(SSID)ssj0001524733(PQKBManifestationID)11886369(PQKBTitleCode)TC0001524733(PQKBWorkID)11485765(PQKB)11112082(DE-He213)978-3-658-09918-3(MiAaPQ)EBC2094868(PPN)186396287(EXLCZ)99371000000042204320150602d2015 u| 0engur|n|---|||||txtccrFactors Driving Social Network Site Usage /by Claus-Peter H. Ernst1st ed. 2015.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2015.1 online resource (133 p.)Description based upon print version of record.3-658-09917-8 Includes bibliographical references.The Hedonic and Utilitarian Motivations of Social Network Site Usage -- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage -- Privacy Protecting Behavior in Social Network Sites -- Drivers of Sharing and Receiving Usage on Social Network Sites.Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. Contents The Hedonic and Utilitarian Motivations of Social Network Site Usage The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage Privacy Protecting Behavior in Social Network Sites Drivers of Sharing and Receiving Usage on Social Network Sites Target Groups Students and researchers in the fields of information systems and marketing Executives in the fields of information systems and marketing The Author Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.ManagementIndustrial managementMarketingInnovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Management.Industrial management.Marketing.Innovation/Technology Management.Marketing.330658.8658514Ernst Claus-Peter Hauthttp://id.loc.gov/vocabulary/relators/aut1061548BOOK9910298473303321Factors Driving Social Network Site Usage2519173UNINA