03354nam 22007455 450 991029847110332120200919163843.03-319-12463-310.1007/978-3-319-12463-6(CKB)3710000000379494(SSID)ssj0001465517(PQKBManifestationID)11831003(PQKBTitleCode)TC0001465517(PQKBWorkID)11471738(PQKB)10318920(DE-He213)978-3-319-12463-6(MiAaPQ)EBC6312835(MiAaPQ)EBC5588173(Au-PeEL)EBL5588173(OCoLC)904696045(PPN)258862521(PPN)184890683(EXLCZ)99371000000037949420150302d2015 u| 0engurnn|008mamaatxtccrFundamentals of Business-to-Business Marketing Mastering Business Markets /edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (VII, 330 p. 126 illus.) Springer Texts in Business and Economics,2192-4333Bibliographic Level Mode of Issuance: Monograph3-319-12462-5 The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.Springer Texts in Business and Economics,2192-4333MarketingLeadershipGlobalizationMarketsMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Emerging Markets/Globalizationhttps://scigraph.springernature.com/ontologies/product-market-codes/525010Marketing.Leadership.Globalization.Markets.Marketing.Business Strategy/Leadership.Emerging Markets/Globalization.658.8Kleinaltenkamp Michaeledthttp://id.loc.gov/vocabulary/relators/edtPlinke Wulffedthttp://id.loc.gov/vocabulary/relators/edtWilkinson Ianedthttp://id.loc.gov/vocabulary/relators/edtGeiger Ingmaredthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910298471103321Fundamentals of Business-to-Business Marketing2517657UNINA