03494nam 22006495 450 991029847010332120200919151439.03-319-16217-910.1007/978-3-319-16217-1(CKB)3710000000379500(EBL)2095861(SSID)ssj0001465475(PQKBManifestationID)11861820(PQKBTitleCode)TC0001465475(PQKBWorkID)11477822(PQKB)11770787(DE-He213)978-3-319-16217-1(MiAaPQ)EBC2095861(PPN)184893739(EXLCZ)99371000000037950020150330d2015 u| 0engur|n|---|||||txtccrEmployee Engagement in Media Management[electronic resource] Creativeness and Organizational Development /by Stavros Georgiades1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (127 p.)Media Business and Innovation,2523-319XDescription based upon print version of record.3-319-16216-0 Includes bibliographical references.1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.Media Business and Innovation,2523-319XIndustrial managementPersonnel managementOrganizationPlanningMedia Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/513020Human Resource Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/517000Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Industrial management.Personnel management.Organization.Planning.Media Management.Human Resource Management.Organization.302.23068Georgiades Stavrosauthttp://id.loc.gov/vocabulary/relators/aut1061547BOOK9910298470103321Employee Engagement in Media Management2519172UNINA