04797nam 22007215 450 991029818460332120200701062844.03-319-64400-910.1007/978-3-319-64400-4(CKB)4100000001381647(DE-He213)978-3-319-64400-4(MiAaPQ)EBC5183847(PPN)222230142(EXLCZ)99410000000138164720171205d2018 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierInnovative Research Methodologies in Management Volume II: Futures, Biometrics and Neuroscience Research /edited by Luiz Moutinho, Mladen Sokele1st ed. 2018.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2018.1 online resource (XXIX, 224 p. 30 illus., 7 illus. in color.) 3-319-64399-1 Includes bibliographical references and index.1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio -- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 6.    The Neuroscience Research Methods in Management; Jyrki Suomala -- 7.  Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8. Neuromarketing; Robin Clark -- 9. The Futures Polygon Development; Antonio Pacinelli.A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allow ing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.LeadershipOperations researchDecision makingProject managementKnowledge managementBiometrics (Biology)ManagementIndustrial managementBusiness Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Operations Research/Decision Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/521000Project Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515020Knowledge Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515030Biometricshttps://scigraph.springernature.com/ontologies/product-market-codes/I22040Innovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Leadership.Operations research.Decision making.Project management.Knowledge management.Biometrics (Biology).Management.Industrial management.Business Strategy/Leadership.Operations Research/Decision Theory.Project Management.Knowledge Management.Biometrics.Innovation/Technology Management.658.4092Moutinho Luizedthttp://id.loc.gov/vocabulary/relators/edtSokele Mladenedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910298184603321Innovative Research Methodologies in Management2511287UNINA