03737nam 22005055 450 991029818440332120200701041308.03-319-63994-310.1007/978-3-319-63994-9(CKB)4100000001040389(DE-He213)978-3-319-63994-9(MiAaPQ)EBC5143172(PPN)222238941(EXLCZ)99410000000104038920171107d2018 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierIndustry Trends in Cloud Computing[electronic resource] Alternative Business-to-Business Revenue Models /by David Dempsey, Felicity Kelliher1st ed. 2018.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2018.1 online resource (XXVIII, 205 p. 16 illus. in color.) 3-319-63993-5 Includes bibliographical references at the end of each chapters and index.Chapter 1: Introduction -- Chapter 2: Cloud Computing -- Chapter 3: Cloud Computing: The Emergence of the 5th Utility -- Chapter 4: Revenue Models and Pricing Strategies in the B2B SaaS Market -- Chapter 5: Business-to-Business Client Relationships in the Cloud Computing Software as a Service Realm -- Chapter 6: Recurring Revenue Framework Through a Cloud Computing Channel -- Chapter 7: B2B Cloud Computing Software as a Service Revenue Model -- Chapter 8: Recurring Revenue Model in Practice -- Chapter 9: Conclusion and Next Steps. .Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. .Management information systemsProduction managementSoftware Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/522050Operations Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/519000Business Information Systemshttps://scigraph.springernature.com/ontologies/product-market-codes/522030Management information systems.Production management.Software Management.Operations Management.Business Information Systems.658.4038Dempsey Davidauthttp://id.loc.gov/vocabulary/relators/aut1060706Kelliher Felicityauthttp://id.loc.gov/vocabulary/relators/autBOOK9910298184403321Industry Trends in Cloud Computing2514991UNINA