01079nam0 22002891i 450 UON0004286420231205102153.74520020107d1920 |0itac50 baengGB|||| 1||||AssyriaW. H. BoultonLondonSampson Low, Martson & Co.[1920]VII, 183 p.19 cm001UON000428632001 ˆThe ‰Ancient lands and bible seriesASSIRIASTORIAUONC002186FIGBLondonUONL003044MES IVMESOPOTAMIA - STORIAABOULTONW. H.UONV027228648491Sampson Low, Marston & Co.UONV258330650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00042864SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI MES IV 039 SI MR 24113 5 039 ASSIRI - STORIAASSIRIA - STORIAUONC014668Assyria1153082UNIOR04587nam 22008175 450 991029817100332120251029114604.09783319783963331978396310.1007/978-3-319-78396-3(CKB)4100000005958204(MiAaPQ)EBC5497163(DE-He213)978-3-319-78396-3(PPN)229918581(Perlego)3492936(EXLCZ)99410000000595820420180822d2018 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierDigital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business /by Joel Backaler1st ed. 2018.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2018.1 online resource (xvi, 214 pages) color illustrationsPrinted edition: 9783319783970 Printed edition: 9783319783956 3319783955 Includes bibliographical references and index.1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What's the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing.This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.TelemarketingInternet marketingBranding (Marketing)Quantitative researchBusinessManagement scienceInternational economic integrationGlobalizationDigital MarketingBrandingData Analysis and Big DataBusiness and ManagementEmerging Markets and GlobalizationConstrucció de marca (Màrqueting)thubMàrqueting per InternetthubDades massivesthubLlibres electrònicsthubTelemarketing.Internet marketing.Branding (Marketing)Quantitative research.Business.Management science.International economic integration.Globalization.Digital Marketing.Branding.Data Analysis and Big Data.Business and Management.Emerging Markets and Globalization.Construcció de marca (Màrqueting)Màrqueting per InternetDades massives658.872Backaler Joelauthttp://id.loc.gov/vocabulary/relators/aut995782BOOK9910298171003321Digital Influence2281724UNINA