04724nam 22006735 450 991029808560332120251117074458.01-4939-0277-610.1007/978-1-4939-0277-4(CKB)3710000000085748(EBL)1697844(OCoLC)881165995(SSID)ssj0001177986(PQKBManifestationID)11714003(PQKBTitleCode)TC0001177986(PQKBWorkID)11155391(PQKB)11719672(MiAaPQ)EBC1697844(DE-He213)978-1-4939-0277-4(PPN)176101837(EXLCZ)99371000000008574820140130d2014 u| 0engur|n|---|||||txtccrFashion Branding and Consumer Behaviors Scientific Models /edited by Tsan-Ming Choi1st ed. 2014.New York, NY :Springer New York :Imprint: Springer,2014.1 online resource (153 p.)International Series on Consumer Science,2191-5660Description based upon print version of record.1-4939-0276-8 Includes bibliographical references at the end of each chapters and index.Preface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.International Series on Consumer Science,2191-5660Experiential researchMarketingEconomicsSociological aspectsPsychology Researchhttps://scigraph.springernature.com/ontologies/product-market-codes/Y20000Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Organizational Studies, Economic Sociologyhttps://scigraph.springernature.com/ontologies/product-market-codes/X22020Experiential research.Marketing.EconomicsSociological aspects.Psychology Research.Marketing.Organizational Studies, Economic Sociology.658.827Choi Tsan-Mingedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910298085603321Fashion Branding and Consumer Behaviors1922930UNINA