01234nam 2200361 450 991029705450332120200604195321.03-8452-4189-6(CKB)3710000000957304(WaSeSS)IndRDA00120723(EXLCZ)99371000000095730420200604d2012 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierContextual brand valuation from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand andintellectual property (e)valuation /Eva RiemannBaden-Baden, Germany :Nomos Verlagsgesellschaft mbH,2012.1 online resource (304 pages)3-8329-7637-X Brand name productsLaw and legislationTrademarksLaw and legislationBrand name productsLaw and legislation.TrademarksLaw and legislation.346.0488Riemann Eva936214WaSeSSWaSeSSBOOK9910297054503321Contextual brand valuation2109066UNINA