01972 am 22004213u 450 991027235630332120230814222123.01-78735-388-510.14324/111.9781787353886(CKB)4100000004240060(OAPEN)651053(WaSeSS)IndRDA00120716(EXLCZ)99410000000424006020200604d2018 uy 0enguuuuu---auuuutxtrdacontentcrdamediacrrdacarrierConsumer data research /Paul Longley, James Cheshire and Alex SingletonLondon :UCL Press,2018.1 online resource (196) 1-78735-389-3 Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.Consumer behaviorBig dataConsumer behavior.Big data.658.8342Longley Paul35249Cheshire JamesSingleton AlexWaSeSSWaSeSSBOOK9910272356303321Consumer data research2258371UNINA