00769nam0 2200277 450 991026885830332120180525111612.0978-1-25-925306-520180525d2016----km y0itay50 bae engUSa 001yyInternational marketingPhilip. R. Cateora ... [et al.]17. edNew YorkMcGraw-Hill Education2016XXXV, 662 p.ill.28 cmMARKETING INTERNAZIONALE658.822itaCateora,Philip R.ITUNINARICAUNIMARCBK9910268858303321VI H 872708/2018FSPBCFSPBCInternational marketing1505448UNINA