03195nam 22006735 450 991025535040332120240311154834.09781137534552113753455910.1057/9781137534552(CKB)3710000000653604(SSID)ssj0001668825(PQKBManifestationID)16460929(PQKBTitleCode)TC0001668825(PQKBWorkID)12120168(PQKB)10081986(DE-He213)978-1-137-53455-2(MiAaPQ)EBC4716332(Perlego)3507039(EXLCZ)99371000000065360420160202d2016 u| 0engurnn#008mamaatxtccrThe Black Church Studies Reader /edited by Alton B. Pollard, Carol B. Duncan1st ed. 2016.New York :Palgrave Macmillan US :Imprint: Palgrave Macmillan,2016.1 online resource (XX, 335 p.)Includes index.9781137552877 1137552875 9781349574223 1349574228 The Black Church Studies Reader addresses the depth and breadth of Black theological studies, from Biblical studies and ethics to homiletics and pastoral care. The book examines salient themes of social and religious significance such as gender, sexuality, race, social class, health care, and public policy. While the volume centers around African American experiences and studies, it also attends to broader African continental and Diasporan religious contexts. The contributors reflect an interdisciplinary blend of Black Church Studies scholars and practitioners from across the country. The text seeks to address the following fundamental questions: What constitutes Black Church Studies as a discipline or field of study? What is the significance of Black Church Studies for theological education? What is the relationship between Black Church Studies and the broader academic study of Black religions? What is the relationship between Black Church Studies and local congregations (as well as other faith-based entities)? The book's search for the answers to these questions is compelling and illuminating.Religion and sociologyChristianityBibleStudy and teachingReligionsSociology of ReligionChristianityBiblical StudiesComparative ReligionReligion and sociology.Christianity.BibleStudy and teaching.Religions.Sociology of Religion.Christianity.Biblical Studies.Comparative Religion.277.3/0808996073Pollard Alton B(Alton Brooks),1956-edthttp://id.loc.gov/vocabulary/relators/edtDuncan Carol B(Carol Bernadette),1965-edthttp://id.loc.gov/vocabulary/relators/edtBOOK9910255350403321The Black Church Studies Reader2500700UNINA04852nam 22007455 450 991090017750332120250807143341.09789819700844981970084110.1007/978-981-97-0084-4(MiAaPQ)EBC31741931(Au-PeEL)EBL31741931(CKB)36410319800041(DE-He213)978-981-97-0084-4(EXLCZ)993641031980004120241027d2024 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe Attention Economy A Category Blueprint /by Karen Nelson-Field1st ed. 2024.Singapore :Springer Nature Singapore :Imprint: Palgrave Macmillan,2024.1 online resource (386 pages)9789819700837 9819700833 Includes bibliographical references.Chapter 1 The First Episode -- Chapter 2 Big Little Learnings -- Chapter 3 Attention Science Becomes a Science -- Chapter 4 The Reinvention of Invention -- Chapter 5 A Guide to Now and Next -- Chapter 6 From Realization to Action: the diary of a CPO -- Chapter 7 The Investors -- Chapter 8 Attention to Ethics -- Chapter 9 Back to the Future Gazing.“Attention Economics is the science that the marketing world has desperately needed for at least the last decade. The SOV model, which relates market share to advertising spend, has been a fundamental principle in media planning, but its reliability has diminished due to digital media’s impact. The discrepancy in the commercial value of exposures on different platforms has disrupted the correlation between extra share of voice and market share growth, highlighting the desperate need to incorporate Attention Economics for a more accurate media planning approach. This is why this book is so important.” —Peter Field, Marketing Consultant, Peter Field Consulting, United Kingdom In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice. The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals. Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data. The book’s engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics. This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world. .Advertising media planningCommunicationTelemarketingInternet marketingSocial mediaDigital mediaAdvertisingMedia PlanningMedia and CommunicationDigital MarketingSocial MediaDigital and New MediaAdvertisingAdvertising media planning.Communication.Telemarketing.Internet marketing.Social media.Digital media.Advertising.Media Planning.Media and Communication.Digital Marketing.Social Media.Digital and New Media.Advertising.153.733Nelson-Field Karen935189MiAaPQMiAaPQMiAaPQBOOK9910900177503321The Attention Economy4212243UNINA