04342nam 22007695 450 991025519130332120200930210112.01-137-50099-910.1057/9781137500991(CKB)3710000000500370(EBL)4082319(SSID)ssj0001568917(PQKBManifestationID)16220951(PQKBTitleCode)TC0001568917(PQKBWorkID)14649767(PQKB)11260180(DE-He213)978-1-137-50099-1(MiAaPQ)EBC4082319(PPN)228320739(EXLCZ)99371000000050037020160203d2016 u| 0engur|n|---|||||rdacontentrdamediardacarrierCommercial Nationalism Selling the Nation and Nationalizing the Sell /edited by Zala Volcic, Mark Andrejevic1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (x, 202 pages) illPalgrave Studies in Communication for Social Change,2634-63971-349-55651-3 1-137-50098-0 Includes bibliographical references and index.Machine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw -- 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin -- 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang -- 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang -- 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm -- 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni -- 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw -- 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic -- 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva.This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.Palgrave Studies in Communication for Social Change,2634-6397Mass mediaLawPolitical scienceCommunicationEconomic developmentSocial changeIT Law, Media Law, Intellectual Propertyhttps://scigraph.springernature.com/ontologies/product-market-codes/R15009Political Sciencehttps://scigraph.springernature.com/ontologies/product-market-codes/911000Media Studieshttps://scigraph.springernature.com/ontologies/product-market-codes/412000Development and Social Changehttps://scigraph.springernature.com/ontologies/product-market-codes/913030Media and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Mass media.Law.Political science.Communication.Economic development.Social change.IT Law, Media Law, Intellectual Property.Political Science.Media Studies.Development and Social Change.Media and Communication.320.54LAW096000POL031000SOC052000bisacshVolcic Zalaedthttp://id.loc.gov/vocabulary/relators/edtAndrejevic Markedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910255191303321Commercial Nationalism2524421UNINA