03408nam 22005895 450 991025507950332120200629125135.03-319-66287-210.1007/978-3-319-66287-9(CKB)4100000000587672(DE-He213)978-3-319-66287-9(MiAaPQ)EBC5042210(EXLCZ)99410000000058767220170908d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierCultural Intermediaries Audience Participation in Media Organisations /by Jonathon Hutchinson1st ed. 2017.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2017.1 online resource (XIX, 236 p. 16 illus., 15 illus. in color.) 3-319-66286-4 Includes bibliographical references and index.This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.CommunicationJournalismDigital mediaEconomic sociologyEthnographyMedia and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Journalismhttps://scigraph.springernature.com/ontologies/product-market-codes/412030Digital/New Mediahttps://scigraph.springernature.com/ontologies/product-market-codes/412040Organizational Studies, Economic Sociologyhttps://scigraph.springernature.com/ontologies/product-market-codes/X22020Ethnographyhttps://scigraph.springernature.com/ontologies/product-market-codes/X12060Communication.Journalism.Digital media.Economic sociology.Ethnography.Media and Communication.Journalism.Digital/New Media.Organizational Studies, Economic Sociology.Ethnography.302.23Hutchinson Jonathonauthttp://id.loc.gov/vocabulary/relators/aut855628BOOK9910255079503321Cultural Intermediaries1910288UNINA