03174nam 22006375 450 991025495320332120240627164424.09781137578105113757810610.1057/978-1-137-57810-5(CKB)3710000000745167(DE-He213)978-1-137-57810-5(MiAaPQ)EBC4720148(PPN)228322596(Perlego)3490278(EXLCZ)99371000000074516720160608d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierBusiness Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs /by Laura Gavinelli1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (XXVIII, 290 p. 34 illus.) 9781137578099 1137578092 Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography.This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .Small businessStrategic planningLeadershipMarketing researchBusiness intelligenceIndustrial organizationSmall BusinessBusiness Strategy and LeadershipMarket Research and Competitive IntelligenceOrganizationSmall business.Strategic planning.Leadership.Marketing research.Business intelligence.Industrial organization.Small Business.Business Strategy and Leadership.Market Research and Competitive Intelligence.Organization.658.022Gavinelli Lauraauthttp://id.loc.gov/vocabulary/relators/aut479150BOOK9910254953203321Business Strategies and Competitiveness in Times of Crisis2135945UNINA