03249nam 22005775 450 991025495320332120200630114529.01-137-57810-610.1057/978-1-137-57810-5(CKB)3710000000745167(DE-He213)978-1-137-57810-5(MiAaPQ)EBC4720148(PPN)228322596(EXLCZ)99371000000074516720160608d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierBusiness Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs /by Laura Gavinelli1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (XXVIII, 290 p. 34 illus.) 1-137-57809-2 Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography.This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .Small businessLeadershipMarket researchOrganizationPlanningSmall Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/514010Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Small business.Leadership.Market research.Organization.Planning.Small Business.Business Strategy/Leadership.Market Research/Competitive Intelligence.Organization.658.022Gavinelli Lauraauthttp://id.loc.gov/vocabulary/relators/aut479150BOOK9910254953203321Business Strategies and Competitiveness in Times of Crisis2135945UNINA