03848nam 22008535 450 991025495150332120240718193600.0978178684685317868468539781137466181113746618910.1057/9781137466181(CKB)3710000000651973(SSID)ssj0001663574(PQKBManifestationID)16448796(PQKBTitleCode)TC0001663574(PQKBWorkID)14820616(PQKB)10967365(DE-He213)978-1-137-46618-1(MiAaPQ)EBC4720154(PPN)228321840(Perlego)3488860(EXLCZ)99371000000065197320160427d2016 u| 0engurnn#008mamaatxtccrBrewing, Beer and Pubs A Global Perspective /edited by I. Cabras, D. Higgins, D. Preece1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (XIX, 326 p.)Bibliographic Level Mode of Issuance: Monograph9781137466174 1137466170 9781349691012 1349691011 Includes bibliographical references at the end of each chapters and index.The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.Small businessMarketingInternational business enterprisesInternational economic relationsEntrepreneurshipNew business enterprisesIndustriesSmall BusinessMarketingInternational BusinessInternational EconomicsEntrepreneurshipIndustriesSmall business.Marketing.International business enterprises.International economic relations.Entrepreneurship.New business enterprises.Industries.Small Business.Marketing.International Business.International Economics.Entrepreneurship.Industries.338.4/766342Cabras Iedthttp://id.loc.gov/vocabulary/relators/edtHiggins Dedthttp://id.loc.gov/vocabulary/relators/edtPreece Dedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910254951503321Brewing, Beer and Pubs2184117UNINA