03753nam 22007335 450 991025495120332120200705024207.0981-10-0087-510.1007/978-981-10-0087-4(CKB)3710000000577201(EBL)4354114(SSID)ssj0001636804(PQKBManifestationID)16394427(PQKBTitleCode)TC0001636804(PQKBWorkID)14955774(PQKB)11778091(DE-He213)978-981-10-0087-4(MiAaPQ)EBC4354114(PPN)228317886(EXLCZ)99371000000057720120160120d2016 u| 0engur|n|---|||||txtccre-Consumers in the Era of New Tourism /edited by Erkan Sezgin1st ed. 2016.Singapore :Springer Singapore :Imprint: Springer,2016.1 online resource (146 p.)Managing the Asian Century,2364-5857Description based upon print version of record.981-10-0085-9 Includes bibliographical references and index.Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.Managing the Asian Century,2364-5857TourismManagementE-businessElectronic commerceE-commerceMarketingTourism Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/527050e-Business/e-Commercehttps://scigraph.springernature.com/ontologies/product-market-codes/522060Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Tourism.Management.E-business.Electronic commerce.E-commerce.Marketing.Tourism Management.e-Business/e-Commerce.Marketing.025.0691Sezgin Erkanedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910254951203321E-Consumers in the Era of New Tourism2135941UNINA